Joe Brightly explains why Hadoop isn't cut out for sophisticated analysis. Rather, it suffers from the same problem nearly all frameworks do: It's a framework.

We caught up with Mr. Adam Greco, Senior Partner at Web Analytics Demystified, at the eMetrics Marketing Optimization Summit in New York City. We conducted a quick inteview that hits on a few of the hot topic questions everyone was talking about durring the four day conference.

Superquants!!   Uber-Quants!!  QuantStars!!  There's a certain class of people that are just wizards of using analytical technology to discern the most interesting correlations in interaction data.  They search into the inner depths of how people think and behave.

Here's a great picture submitted by one of our customers just in time for Halloween; the lead analyst has dressed up as "Super Quantivo man".  It represents so much of what we at Quantivo believe and breathe everyday.