We caught up with Mr. Adam Greco, Senior Partner at Web Analytics Demystified, at the eMetrics Marketing Optimization Summit in New York City. We conducted a quick inteview that hits on a few of the hot topic questions everyone was talking about durring the four day conference.

1. What is the biggest challenge facing businesses in gleaning insight from thier big data assets? 

2. How are new technologies impacting the strategy and decision processes for CMO's?

3. What's the next logical step that leaders should make to advance analytics within thier companies?