Albert Gouyet Joins Quantivo as Vice President of Marketing

Former Netscape and AOL Executive to Help Drive Company's Expansion in On-Demand Customer-Behavior Analytics

San Mateo, CA, – April 7, 2008 – Quantivo, the leader in on-demand customer-behavior analytics, today announced the appointment of Albert Gouyet as Vice President of Marketing. Gouyet joins Quantivo from Nominum where he was responsible for all aspects of product management and marketing, successfully positioning the company as the leading provider of network naming and addressing technologies for mission-critical environments.

Gouyet brings over 20 years of broad technology experience in defining and launching industry-leading products, including client software, server software and online services. Prior to Nominum, Gouyet served as Vice President of Web Clients and Services at America Online, where he lead the team responsible for the strategy, definition, and launch of the Netscape Browser, Winamp, Radio@Netscape, and Netscape and CompuServe search. Gouyet has also held senior level positions at Netscape, Sybase and Neuron Data, Inc.

"Albert brings a superb track record of product marketing and strategy from a wide range of successful companies in the industry," said Brian Kelly, CEO at Quantivo. "His proven ability to turn innovative solutions into category leaders is a tremendous asset to Quantivo as we grow our business."

"The unique combination of powerful analytics and software-as-a-service offered by Quantivo opens up new opportunities for customer-behavior analysis inside enterprises of all sizes" said Gouyet. "Together with the incredible team at Quantivo, I look forward to extending our footprint into the market and enabling our customers to benefit in many ways from our solution."

About Quantivo

Quantivo is pioneering a fundamentally new approach to customer-behavior analytics. Our on-demand service and patented technologies empower business managers with deep and timely understandings of customer behavior at a fraction of the complexity, time, and costs required by today's solutions. With Quantivo, consumer-centric enterprises make impactful business analytics of rich, highly detailed data directly accessible to a wide set of business analysts and decision makers for applications such as marketing optimization, purchase analysis, policy verification, fraud detection, and more. For more information, please visit www.quantivo.com.