First "Affinity Analytics" Service Enables High-speed, Large-scale Customer Analysis at a Fraction of the Cost
DEMOfall 08 - SAN DIEGO, Calif. – September 8, 2008 – Quantivo, a pioneer in on-demand customer behavior analytics, today announced the immediate availability of Quantivo Retail, the first SaaS (software-as-a-service) solution that puts the power of large-scale, dynamic customer behavior analytics directly in the hands of merchandisers, retail marketers and business analysts. Quantivo is breaking the traditional Business Intelligence model by enabling business users to easily perform large-scale affinity queries and receive answers in seconds – at a fraction of the cost of traditional analytics software.
This breakthrough in Business Intelligence is possible because of Quantivo's patented 'Affinity Analytics' technology, which provides a revolutionary way for end-users to identify behavioral patterns pertaining to customer purchase preferences, promotion responses, buying trends and other customer behavior factors. End-users can perform Affinity Analytics whenever and as often as they like, therefore enabling dynamic decision-making and resulting in increased sales, tighter inventory management, improved campaign effectiveness and reduced customer attrition.
"Retailers are struggling to uncover the latest insights buried in the information collected in their loyalty, point of sales, marketing, and online systems," said Brian Kelly, CEO of Quantivo. "Today, to answer even a single consumer behavior question, businesses are forced to wait for hours, days or weeks while resources get allocated and analysis is performed. Thus, businesses miss opportunities by making decisions based on obsolete information or gut feel. Our Affinity Analytics technology combined with a cloud computing architecture breaks the traditional BI mold and finally puts the business user in 100 percent control of consumer analytics."
"Quantivo is bringing analytics and Business Intelligence into the modern era," said Chris Shipley, executive producer of the DEMO Conferences. "Relational databases and OLAP tools are inadequate for answering customer behavior questions and the overhead of existing analytic solutions is preventing their widespread usage. The combination of Quantivo's Affinity Analytics technology with an on-demand, SaaS delivery model is a market disruptive combination."
Merchandisers, planners and business analysts can conduct unprecedented 'train-of-thought' analysis by using Quantivo Retail to analyze their sales performance from all angles, analyze product purchase combinations at any product, category, channel, or store level, and prove or disprove hypotheses in real time. Quantivo Retail includes four types of analytic capabilities specific to the needs of retailers:
Quantivo's SaaS delivery model allows customers to get up and running in just a few days. No hardware to procure, no software to install and configure. Customers send their data to Quantivo to onboard into the Quantivo affinity database. Retailers can get timely and actionable insights without the hassle and time delays typical of other analytics applications. This on-demand service model provides the ultimate efficiency and flexibility for customers.
Quantivo Retail is sold with utility pricing, which allow retailers to try the service virtually risk-free. Monthly fees are usage-based, depending on the amount of data and number of users. Quantivo also offers 'Quick Start' packages for short-term commitments, including a month-to-month program.
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.
Quantivo is pioneering a fundamentally new approach to customer behavior analytics. The company's on-demand service and patented technologies empower business managers with deep and timely understandings of customer behavior at a fraction of the complexity, time, and costs required by today's solutions. With Quantivo, consumer-centric enterprises make impactful business analytics of rich, highly detailed data directly accessible to a wide set of business analysts and decision makers for applications such as marketing optimization, purchase analysis, policy verification, fraud detection, and more. For more information, please visit www.quantivo.com.
