Quantivo Expands SaaS Offering with Multi-Event Behavioral Analytics

Decision Makers Can Now Quicky Understand How Customers Respond Across Multiple Promotions, Purchases and Online Events

SAN MATEO, Calif. – March 31, 2009 – Quantivo, the leader in on-demand behavioral analytics, today announced that it has extended its service offering to support the interactive discovery of behavioral patterns that span multiple events, across large datasets. For the first time, companies can now quickly understand how customers respond to multiple transactions and programs, over multiple visits and across any time span. This innovative multi-event analysis offers a precise view of customer behavior and the combination of events that actually lead to purchases, web registrations, ad clicks, up-sells and more.

"We all know that multiple factors often drive decisions," said Brian Kelly, CEO of Quantivo. "But understanding multi-event customer behavior is extremely difficult, especially across large volumes of data. Companies using Quantivo are now armed with insights into multiple actions that customers take before or after any transaction or event. This information is incredibly valuable for optimizing any kind of marketing, sales, merchandising or online decision."

Decisions makers within retail, e-commerce and web-content companies can use this valuable capability to quickly:

• Understand which combinations of online offers increase conversion rates.
  For example, analysts at an e-commerce website are identifying which offers to present to which customers over one or more visits to make them more likely to purchase.
• Identify product affinities within baskets that contain multiple items.
  Merchandisers at a large furniture retail chain use this feature to understand how customers purchase related items in the same collections.
• Recognize the sequence of events that lead to and follow the purchase of specific items.
  A leading consumer electronics retailer is finding the combination of products bought before and after high-margin items such as HDTVs and computers.
• Quantify both the direct and indirect lift generated by multiple promotions.
  A grocery retail chain is analyzing how loyal customers change their purchasing behavior in response to a series of promotions.

Multi-event behavioral analytics leverages Quantivo's patented affinity database and on-demand delivery and is immediately available. Quantivo offers the ultimate combination of behavioral analytic power and Software-as-a-Service delivery flexibility with a solution that is up and running in days without any hardware or software investment and no lock-in commitments.

For a quick demo of this new capability, please visit Quantivo's YouTube Channel or download from Quantivo's web site.

About Quantivo

Quantivo is pioneering a fundamentally new approach to behavioral analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.