Quantivo Brings TwitterFest to eMetrics Summit
Live Streaming Twitter Updates from Premier Online Marketing Event Accessible to Both Attendees and Non-attendees
SAN MATEO, Calif. – April 29, 2009 – Quantivo, the leader in on-demand behavioral analytics and frequent tweeter via @Quantivo, today announced 'TwitterFest at eMetrics' coinciding with the eMetrics Marketing Optimization Summit being held May 4-7, 2009, in San Jose, Calif. The Quantivo TwitterFest at eMetrics encourages everyone interested in online marketing – both attendees and non-attendees – to share their knowledge and experiences on Twitter.
Join the conversation by adding the #emetrics hashtag to related tweets and follow @Quantivo for up-to-the-minute tweets from the show. Marketers and web analytics professionals around the globe can discuss trends and issues they face in successfully executing online campaigns. Some topics to be discussed include:
- Why clickstream analysis is no longer enough
- How to capitalize on sudden spikes in web site traffic
- How software-as-a-service and cloud computing affects the pricing of online marketing
- Why the "free" web analytics solutions are worth another look
"Quantivo is excited to be an eMetrics sponsor, presenter, and attendee, and we look forward to everyone sharing this wealth of information with the world via Twitter," said Brian Kelly, CEO of Quantivo. "More and more professionals are finding huge amounts of value in their online social networks. Helping to bring this TwitterFest to life for eMetrics San Jose will enhance the value to attendees while also allowing thousands more who couldn't attend to learn from and network through this great event."
The eMetrics Marketing Optimization Summit has been bringing marketing executives, managers, web analysts and business intelligence experts together since 2002 to learn how to increase the return on online investments. This international conference series is recognized as the premier event for optimizing online marketing value.
Quantivo is exhibiting in the Newcomers Pavilion at eMetrics San Jose and will be speaking at the Analysis Symposium on May 4. Quantivo will also be featured at the Brand Signaling clinic on May 5.
About Quantivo
Quantivo is pioneering a fundamentally new approach to behavioral analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.