Marketers Use Data Enrichment to Eliminate Guesswork and Expand Data-driven Decision-making
eMetrics Marketing Optimization Summit, WASHINGTON, D.C. – October 19, 2009 – Quantivo, the leader in on-demand Behavioral Analytics, today announced Quantivo Enrich, an advanced data enrichment and integration solution that quickly creates a comprehensive view of customer behaviors by connecting multi-channel actions, and by closing gaps in and adding important business metrics to the original data. This optional add-on to Quantivo allows marketers, web analysts and business analysts to more-effectively segment and target customers based on a complete and expanded view of their behaviors.
"Customers live in a fast-paced, multi-channel world and interact with companies in many different ways," said Brian Kelly, CEO of Quantivo. "Each customer interaction provides valuable insights, but only by combining these behaviors with enriched business data can marketers and business analysts make decisions based on complete views of customer interactions. Quantivo Enrich makes it fast, simple and inexpensive to 'fill in the blanks' and connect large-scale datasets to enable lightning-fast analysis of even the most complex customer behaviors."
Quantivo Enrich is an elastic, cloud-based solution that can process billions of customer interactions and data points. Its data integration platform combines one-to-one, one-to-many and many-to-many relationships, allowing for vertical or time-based connections as well as horizontal or look-up data connections. It can also compute and add complex customer behavior information, statistical calculations and instantly match recent and historical customer information.
Quantivo Enrich connects customer behaviors that occur vertically over time, during separate transactions or across multiple interactions, such as purchases or web sessions. These connections create detailed customer profiles that contain:
Quantivo Enrich extends customer insights through the use of ancillary or related cross-customer horizontal data, which increases the analytical insight possibilities. By joining vertical information with customer-supplied horizontal information, Quantivo Enrich allows marketers to combine customer behavior insights with product/offering hierarchies for ecommerce and/or offline transactions, content hierarchies, channel information, marketing campaign data, product price, margin data, advertising placement, costs and other financial details. Marketers can export billions of both behavioral and enrichment data records to office productivity, campaign management or content tagging systems.
Quantivo Enrich leverages the Amazon EC2 elastic cloud computing infrastructure to support huge volumes of cross-referenced customer data across billions of interaction points - with lightning-fast query times. Enrichment data can be accepted as web logs, POS output, transactions or flat files. The Quantivo Professional Services team can work with companies to enrich data that is in any format.
Quantivo customers can dramatically improve visitor monetization by quickly segmenting and understanding customer behavior patterns from a combination of website visits, purchase transactions, marketing responses and other events. Quantivo also easily surfaces patterns over time – including multiple touch points such as repeat visits and repeat purchases in correlation with advertising campaigns. Until now, this type of advanced analytics has been available to only those companies who could afford to spend millions in software and wait days/weeks for answers to these questions.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.
