Online Media Marketers Use 'Instant Insights' to go from Data Overload to Clear Answers in Just Days
SAN MATEO, Calif. – November 17, 2009 – Quantivo, the leader in on-demand Behavioral Analytics, today announced Quantivo for Online Media, a customer analytics solution that includes 22 of the most critical online media customer behavioral insights as out-of-the box reports. For the first time, online media marketers have immediate access to high-impact customer behavioral reports that contain valuable answers for expanding audiences, keeping visitors engaged and maximizing profits for each audience segment.
"Online media companies face the constant challenge of attracting new visitors to their site and keeping their audience engaged," said Brian Kelly, CEO at Quantivo. "Combine this challenge with the demand to keep up with ever-changing customer trends and affinities based on newly released content - and many online media marketing departments can become overwhelmed. We took key insights gained from working with the leading online media companies and pre-built behavioral reports that will give every media company immediate understanding into why customers do what they do, which is a critical factor for successful marketing and merchandising."
Quantivo's Instant Insights help online marketers quickly generate new customers by understanding the campaigns, referring sites and content that drives clicks, registrations, ad impressions and profits. Marketers will uncover clear and novel customer segmentations based on complex behaviors, which enables them to focus campaigns on the most valuable customers. With insight into where visitors come from, what they do and how they consume content, marketers can attract the right audience and increase their value.
"Believing that more clicks means more profits is a common mistake," added Kelly. "It's particularly important with online media to know what your audience wants, when they want it and how often to offer it to them. These out-of-the-box reports show how visit frequency impacts value, behavioral signals and what content truly drives value."
Quantivo for Online Media is a complete solution that includes Quantivo Analyzer, Quantivo Enrich, 22 online media Instant Insights and a professional services package specifically designed to get online media customers up and running in just a few days. Analyzer is advanced analytics with an easy-to-use interface that allows even the most novice business user to answer complex customer questions, then view and export the underlying customer details. Enrich is an advanced data enrichment and integration solution that quickly creates a comprehensive view of customer behaviors by backfilling missing web analytics data, connecting multi-channel behaviors and adding important business metrics to the original data.
Quantivo supports a streamlined process to help online media companies go from data overload to clear answers in just days. Quantivo for Online Media supports Webtrends' native log files and Marketing Warehouse data as well as Omniture native log files, and web analytics data captured by other solutions. No changes are required to existing tags and all web operations remain unaffected. Quantivo also accepts any POS, social graph, CRM and proprietary customer data.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.
