Affinity 360 Finder: This analysis allows you to display and rank the exhaustive list of product affinities at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). This analysis can be conducted for any store or groups of stores, any time slice, any customer segments, etc. The report displayed answers the question "What are all the products combinations that sold together by category?"
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A fundamentally new approach to customer analysis
Quantivo gives consumer-focused businesses a revolutionary new way to get insight into customer behavior: incredibly fast, powerful and cost-effective analytics delivered as a service. It's all possible thanks to the innovative Quantivo features that deliver analytics at an unprecedented speed and efficiency, at a fraction of the time and cost.
Market Basket (product affinities): This analysis allows you to interactively specify a criteria (target) and then display and rank product purchases that match that criteria. This analysis can be delivered at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). The target is flexible and can be a product, product category, store, time period, a combination of any of these such as a product and a location, etc. The report displayed answers the question "What are the most common products that sold with DLP HDTVs?"
Segmentation (attribute affinity): This analysis allows you to interactively find customer characteristics (segments) that are positively or negatively related to a specific outcome (target criteria). This analysis can be delivered at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). The target criteria is flexible and can be a single product, a combination of products, all products on promotion, etc. The report displayed answers the question "What are the top customer segments who bought cabinets/countertops or faucets?"
Differential Analysis: This analysis allows you to interactively compare the behavior of different groups of users, products, locations, or time periods. The criteria is easy to define and can be any product, product category, location, user segment, time period, or a combination of any of these such as a product and a location, etc. The report displayed answers the question "How does the purchase behavior differ for the store in Burbank (from the general population)"
Export to Excel: Any analysis or report can easily be exported to Excel for further refinement and formatting.
Affinity 360 Finder
Displays and ranks the exhaustive list of product affinities, allowing the discovery of new and non-obvious relationships.
Market Basket
Given a criteria (target), displays and ranks the product affinities that are specific to this target and that are not found in the general purchase patterns.
Segmentation
Finds attributes that are highly correlated to an outcome, allowing you to uncover customer segments related to specific actions.
Differential Analysis
Compares analytics across different groups of users, products, locations, or time periods.
Export to Excel
Any analysis can be exported to excel for reporting.
A new way to know your customers
Traditional analysis projects are time and cost intensive. You have high upfront investments. You need to create schemas, build tables, prepare queries and reports. You need experts to run complex analytical software. And it takes a lot of time - often weeks or months. In today's fast-moving business world, delays mean lost opportunities.
Quantivo eliminates these time and cost barriers. We deliver powerful customer analytics as an on-demand service. You provide the data, we take care of the infrastructure. Within days, you can start exploring your customer data for revenue, customer retention and loyalty, or marketing campaign analysis.
Quantivo changes the way you tackle customer analysis. Because Quantivo delivers results for a fraction of the cost of traditional solutions, there is no need for complex and drawn-out cost justifications. And you can leverage analytic applications in new ways. For example:
- Work with Quantivo to answer timely and focused product or customer segmentation questions (Imagine a disposable data warehouse!)
- Offload analysis or reporting projects that are backlogged or underfunded
- Provide powerful exploration tools directly to business managers so they can fine-tune their ongoing initiatives
Analytic applications: Just add data
Quantivo hosts and manages its products in a secure, multi-tenant environment that meets the highest standards for security and availability. We take care of the configuration, provisioning, and infrastructure. We then provide secure access to the analytic application populated with your data. All you do is provide the data.
Our streamlined onboarding process gets you up and running quickly, with minimal involvement on your side. We start the process with a short (1 hour) interview where you tell us about your data. You then upload your data securely to our data center, using the tools provided. We load the data and configure the environment based on your specific needs. And after a short training class to become familiar with the application environment, you can start answering business questions to drive real results.
Powerful capabilities delivered on-demand
Quantivo provides significant power and scalability in an on-demand analytic service, with:
- The ability to load and find patterns across billions of rows
- High performance analysis across hundreds of fields
- Unconstrained analytic capabilities with no pre-aggregation required
Quantivo supports a wide range of analytic capabilities within the delivered applications, including:
- Affinity finding tools across transactions with "Product Affinity Finder" (market basket analysis)
- "Pattern Finder" for uncovering highly correlated attributes linked to specific actions (segmentation)
- "Affinity 360" for "knowing what you don't know"
- Interactive exploration
- Detail-level drill-down to individual transactions
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Changing the cost/benefits of analytic applications
Quantivo offers the following benefits:
- New insight into customer behavior: Derive new value from customer data by discovering patterns and trends.
- Fast time to value: Get actionable information in days, not weeks or months.
- Minimal investment: Get up and running without any investment in hardware or software. Pay only for usage with no lock-in commitments.
- Train-of-thought analysis: Business users can ask new questions of the data, without waiting for experts to run complex tools or customize reports.
