Automatic Customer Behavior Analysis with Affinity 360

Know what you don't know

Affinity 360 performs an exhaustive search for all relevant affinities that occur across multiple transactions, uncovering new or disregarded patterns. This unique capability enables users to "know what they don't know", which is impossible to do at scale and with fast response times using traditional Business Intelligence solutions.

You access Affinity 360 through the Product Affinity Finder without specifying a target. In that case, Quantivo will exhaustively analyze and report on the all product affinities combinations that exist in the data. This capability is priceless when you start an exploration of your data without any hypothesis in mind. Affinity 360 gets you started by exposing patterns that you might have discarded as irrelevant, patterns that you did not know about, and allowing you to use these patters as starting point for more analysis.

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