- Home
- Products
Quantivo Behavioral Analytics Software Products
A Fundamentally New Approach to Business Intelligence
Quantivo gives corporate decision-makers a new way to understand and act upon customer behavior patterns and insights: fast, actionable and cost-effective behavioral analytics delivered as a service. It's all possible thanks to Quantivo's Analyzer and Enrich applications (see tabs below) that deliver insights into customer behavior with unprecedented efficiency, at a fraction of the time and cost of existing analytics tools.
How We're Different: A New Way to Know Your Customers!
Understanding why your customers behave the way they do is frustrating. Sure, you know what they purchased, which pages they visited on your web site, and the number of responses to any given marketing promotion. But such operational reports just tell you what happened, not what to do next.
Quantivo changes the way you tackle behavioral analytics, eliminating the time and cost barriers associated with advanced analytics projects. No upfront investments. No need for experts to run complex analytical software. You just provide the data, we take care of the complexity. Within days, you can start uncovering valuable insights from your purchasing, marketing, and web data. In today's fast-moving business world, speed means opportunities.
So, what makes us so different? Well, it's three things:
- Very fast queries across very large data sets, even billions of records. Quantivo's unique focus on patterns distills customer behavior into an extremely efficient "affinity database," enabling very fast queries while still maintaining all of the original data.
- Know what to do next. Quantivo identifies the affinities between behaviors - indicating which patterns are either likely or not likely to occur. This insight enables you to predict future behavior and identify customers who are on the path to the desired action, and avoid scenarios that will never occur or may have a detrimental effect.
- Scalable and cost effective. Unlimited storage; unlimited speed; low cost. Quantivo takes full advantage of cloud computing by automatically scaling processing and storage up and down as needed, limiting costs while maintaining performance.
Changing the cost/benefits of behavioral analytics
Whether you want to understand a promotion's direct and indirect impact, identify high-value loyal customers, or uncover combination of offers that drive conversions, Quantivo offers the following benefits:
- Increased revenue and margins by uncovering valuable patterns and trends in your customer data.
- Fast time to value with actionable information in days, not weeks or months.
- No investment in hardware or software and flexible SaaS pricing plans.
- "Train-of-thought" analysis without waiting for experts to run complex tools or customize reports.
- High performance analysis across billions of records and hundreds of fields.
- Unconstrained analytic capabilities with no pre-aggregation required.
Powerful analytic capabilities delivered on-demand
Quantivo Analyzer offers analysis and reporting capabilities, including:
- Affinity finding tools for market basket analysis (MBA), loyalty, or online session/repeat visit analysis
- Segmentation for uncovering highly correlated attributes linked to specific actions
- Exhaustive "Affinity 360" reports for "knowing what you don't know"
- Interactive "train-of-thought" exploration
- Detail-level drill-down to individual transactions
Augment insights with integrated data and sophisticated calculations
Quantivo Enrich extends your analytic capabilities with sophisticated behavioral information calculated from historical activities, relevant data that is not present in the raw behavioral data, or ancillary data that can be integrated to add additional value. Quantivo Enrich can also join attributes that occur over time, during different transactions or across multiple interactions, allowing for sophisticated time-based analyses.
Examples of data sources that Quantivo Enrich can use to augment your website data are:
- CRM database or other customer profile data
- POS systems
- Marketing automation systems
- Third-party demographic and social media information
Start finding real behavioral insights today!
Quantivo's QuickStart packaged solutions deliver the most frequently used insight reports, quickly and at very low cost. The included reports have been specifically tailored to the unique challenges faced in each industry, having been developed through our work with major companies in these markets. Each QuickStart package delivers up to 30 out-of-the-box analytics reports, focusing on three key areas: getting, keeping, and growing customers and profits.
Analytic applications: Just add data
Quantivo hosts and manages its products in a secure, multi-tenant environment that meets the highest standards for security and availability. We take care of the configuration, provisioning, and infrastructure. We then provide secure access to the analytic application populated with your data. All you do is provide the data. Our streamlined onboarding process gets you up and running quickly, with minimal involvement on your side.
- We start the process with a short (1 hour) interview where you tell us about your data.
- You then upload your data securely to our data center, using the tools we provide.
- We load the data and configure the environment based on your specific needs.
- After a short training class to become familiar with the application environment, you can start answering business questions to drive real results.
