Find Product Affinities in Customer Behaviors

Find Affinities Across Transactions

Product Affinity Finder is used for finding affinities across multiple related transactions: for example in retail to analyze purchases in same market basket or over time by the same person; in online analytics to examine click streams during a web session or over several visits. Product Affinity Finder allows you make important decisions about product pairing, product placement, recommendations, promotions and special offers, etc.

Product Affinity Finder works in a targeted and untargeted fashion, on any slice of the data, looking for affinities that exist with a specified target and at any of the levels in the available hierarchies (product, location, customer,...). For example, in a few mouse clicks, a retail merchandiser can set up Monday morning reports that will list the top products that sold with items on promotion the previous week, compare these reports across stores and regions or with previous weeks, and drill down into product categories and assortments. If this same retailer had a loyalty program in place or some way of tracking repeat customer visits, they could as easily run these reports looking at purchases over time.

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