Train-of-Thought Analytics

Analytics that work your way

Quantivo users can conduct unprecedented "train-of-thought" analysis by jumping seamlessly between analytic tools, from standard reports to affinities to segmentation and back. Overlaid on top of these tools is the capability to run any of these queries on any slice of the data or with any target. For the first time, managers and analysts can understand their purchase, marketing, online or other performance from all angles, analyze behavior at any channel, category, or product level, and prove or disprove hypotheses in real time.

For example, start with a standard purchase report, select products, channels, or any combination of attributes of interest and in just one or two mouse clicks transition to a Product Affinity Finder query to find product affinities. From the product affinity results, select any fields of interest and jump back to a standard report to examine individual transactions or transition to a Pattern Finder query to find segments highly correlated to your area of interest.

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