Affinity 360 Finder: This analysis allows you to display and rank the exhaustive list of product affinities at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). This analysis can be conducted for any store or groups of stores, any time slice, any customer segments, etc. The report displayed answers the question "What are all the products combinations that sold together by category?"
Analytics Gallery
Market Basket (product affinities): This analysis allows you to interactively specify a criteria (target) and then display and rank product purchases that match that criteria. This analysis can be delivered at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). The target is flexible and can be a product, product category, store, time period, a combination of any of these such as a product and a location, etc. The report displayed answers the question "What are the most common products that sold with DLP HDTVs?"
Segmentation (attribute affinity): This analysis allows you to interactively find customer characteristics (segments) that are positively or negatively related to a specific outcome (target criteria). This analysis can be delivered at any level of relevance as defined by the strength of the relationship (association) and support (percentage of baskets). The target criteria is flexible and can be a single product, a combination of products, all products on promotion, etc. The report displayed answers the question "What are the top customer segments who bought cabinets/countertops or faucets?"
Differential Analysis: This analysis allows you to interactively compare the behavior of different groups of users, products, locations, or time periods. The criteria is easy to define and can be any product, product category, location, user segment, time period, or a combination of any of these such as a product and a location, etc. The report displayed answers the question "How does the purchase behavior differ for the store in Burbank (from the general population)"
Export to Excel: Any analysis or report can easily be exported to Excel for further refinement and formatting.
Summary Query: With Quantivo you can interactively jump from any analytic analysis to queries and reports on the data. For example, you can use Market Basket and Segmentation tools to uncover relationships and then immediately analyze that data without having to move to a different environment.
Data Extract: Your data is available down to the transaction level and can be explored or extracted without leaving the Quantivo environment. For example, at any point in your usage of Quantivo you can examine the complete records that underlie your analysis and your reports.
Affinity 360 Finder
Displays and ranks the exhaustive list of product affinities, allowing the discovery of new and non-obvious relationships.
Market Basket
Given a criteria (target), displays and ranks the product affinities that are specific to this target and that are not found in the general purchase patterns.
Segmentation
Finds attributes that are highly correlated to an outcome, allowing you to uncover customer segments related to specific actions.
Differential Analysis
Compares analytics across different groups of users, products, locations, or time periods.
Export to Excel
Any analysis can be exported to excel for reporting.
Queries and Reports
From within Quantivo, you can slice, dice, query and report on your data in any way to you want.
Data Extract
From any point in your analysis, you can explore and extract data down to the detailed transaction level.
