Leading Practices in Retail Market Basket Analysis

FactPoint Research Report: Leading Practices in Market Basket Analysis

Learn how top retailers are using market basket analysis - also called affinity analysis - to win margin and market share.

To understand how top retailers leverage market basket analysis in their business decisions, the FactPoint Group interviewed over 50 retailers with revenues from $400M to $24B. What they found was that an overwhelming majority of retailers were familiar with Market Basket analysis and looking to expand their capabilities in that area. This research study reports on the best practices in market basket analysis.