Behavioral Analytics helps you uncover patterns in website visitor behavior that will enable you to:
Regardless of how you define "conversion" - a purchase, a registration, an ad click - Behavioral Analytics can help in two ways. First, you can identify the patterns or behaviors that lead to conversions, such as pages or content viewed, visit frequency or visits over time, or activities across channels or categories, and then more easily recognize visitors engaged in these behaviors and speed and guide their journey. Second, by understanding that specific pages or content may be the best indicator of conversion intent, you can optimize the path to these valuable pages instead of focusing on popular pages that may not result in conversions.
Your current web analytics tools collect tons of data on your visitors' behaviors and provide you with great reports of what has already happened. However, they don't have the ability to surface the behaviors that connect visitors with conversions, stickiness, content views, visit frequency, or other objectives. Behavioral Analytics takes your existing web analytics data and gives you insights into what will happen next so you can make smarter decisions about your site design, content management, navigation, recommendations, and offers moving forward.
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