Customer Behavior Analytics for Business-to-Business Companies

GET more visitors, KEEP customers happy, and GROW your customer base!

With Quantivo, you can finally understand the customer behavior patterns buried within the enterprise systems that you've spent so much to deploy! Quantivo turns CRM, marketing, and web analytics data into actionable insights that enable sales, marketing, and support teams to focus their efforts on the customers, segments, and programs that matter most, and to get more profitable customers, keep customers satisfied, and grow revenues.

Unlike other analytics and BI solutions, only Quantivo:

• Calculates an affinity value that tells you what behaviors occur together, and which don't, enabling you to feature website content and links based on what has proven to be effective.
• Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your website and CRM system for example.
• Analyzes patterns and behavior over time, not just what happened in a single interaction, and frequency such as how often a prospect visits your website or views a particular web page.
• Delivers results so fast that you can immediately ask the obvious follow-up question that gets you closer to the insight you need; we call it "train of thought" speed.

Quantivo applications for B2B companies include:

	CRM Analytics Discover which interactions and channels result in lead conversions, won vs. lost deals, competitive wins, and support calls, and learn to predict and guide the desired behaviors.
	Marketing Effectiveness Optimize sales and marketing strategies and tactics by identifying the most effective campaigns, and how customers respond and react to various messages, offers, and programs.
	Promotion Effectiveness Focus promotions by understanding customer response behavior across media, channels, and categories, and exploit the direct and indirect impact on marketing and sales success rates.
	Purchase Analytics Discover patterns within deals closed over time, the included products, services, and price points, and the relationships to geographies, sales teams, business lines, competitors, and segments.
	Web Analytics Uncover factors that affect online behavior, traffic patterns, and conversion rates, and which web programs drive more traffic, more clicks, and more deals.