Customer Behavior Analytics for Business-to-Consumer Companies

GET new customers, KEEP current customers, and GROW revenues!

With Quantivo, you can quickly understand the fast-changing customer behavior patterns that drive the fickle consumer's buying habits! Quantivo turns transaction, marketing, website, and other customer data into actionable insights that enable business managers to understand the behavioral affinities, patterns, relationships, and trends that can be leveraged to get more customers, keep customers from defecting, and grow per-customer lifetime value.

Unlike other analytics and BI solutions, only Quantivo:

• Calculates an affinity value that tells you what behaviors occur together across channels, and which don't, enabling you to suggest content and products based on what has proven to be effective.
• Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your website and online store for example.
• Analyzes patterns and behavior over time, not just what happened in a single visit, and frequency such as how often a customer purchases something or views a particular web page.
• Delivers results so fast that you can immediately ask the obvious follow-up question that gets you closer to the insight you need; we call it "train of thought" speed.

Quantivo applications for consumer-driven enterprises include:

	CRM Analytics Discover which interactions and channels result in conversions, purchases, returns, and support calls, and learn to predict and guide the desired behaviors.
	Loyalty Analytics Uncover the attributes that build brand loyalty, and what works best to acquire, retain, and keep those champions active.
	Marketing Effectiveness Optimize marketing strategies and tactics by identifying the most effective campaigns and how customers respond and react to various messages, offers, and discount levels.
	Promotion Effectiveness Focus promotions by understanding customer response behavior across segments, channels, and partners, and exploit the direct and indirect impact on sales, margins, and branding.
	Purchase Analytics Discover the patterns across purchases, market baskets, and price points, and the relationships to geographies, channels, partners, competitors, and segments.
	Web Analytics Uncover factors that affect online behavior, traffic patterns, and interactivity, and identify how to drive traffic and clicks from unique segments and via different channels.