Customer Behavior Analytics for Business Analysts & Researchers

GET more customers, KEEP them satisfied, and GROW revenues!

With Quantivo, you can now uncover the patterns that give you a crystal clear picture of who your customers are, what they want, how they behave, and what leads them to become loyal customers. Segment your prospects and customers by actionable characteristics, and understand the business value generated by each group.

Unlike other analytics and BI solutions, only Quantivo:

• Calculates an affinity value that tells you what behaviors occur together across channels, and which don't, enabling you to create a richer picture of who your customers are, by segment.
• Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your website, CRM database, and financial systems for example.
• Analyzes patterns and behavior over time, not just what happened in a single interaction, and frequency such as how often a customer purchases something or views a particular web page.
• Delivers results so fast that you can immediately ask the obvious follow-up question that gets you closer to the insight you need; we call it "train of thought" speed.

Quantivo applications for business analysts include:

	CRM Analytics Discover which interactions and channels result in conversions, purchases, returns, and support calls, and learn to predict and guide the desired behaviors.
	Cross-Channel Analytics Discover customer behavior patterns that occur across your various channels - online, brick-and-mortar, and others - to understand how activities in one channel may lead to or influence behaviors in another.
	Loyalty Analytics Uncover the attributes that make customers loyal, how their market baskets differ, and what works best to acquire, retain, and keep those customers active.
	Marketing Effectiveness Optimize marketing strategies and tactics by identifying the most effective campaigns and how customers respond and react to various messages, offers, and discount levels.
	Promotion Effectiveness Focus promotions by understanding customer response behavior across segments, channels, and categories, and exploit that impact on market baskets, sales, and margins.
	Purchase Analytics Discover the patterns within purchases, from market basket analysis to longitudinal purchases to the most profitable geographies and store layouts, and leverage their relationships to customer segments.
	Web Analytics Uncover factors that impact online behavior, traffic patterns, and shopping cart abandonment rates, and identify which content drives more traffic, more clicks, and more sales.