Campaign Effectiveness

Marketing seems as much an art as a science. Should you spend your budget online or buy print ads or airtime focusing on your target audience? Are you reaching your most profitable customer segments? What are your most and least profitable campaigns?

The answers are in your data, and Quantivo will help you find them quickly.

Go ahead and explore

With Quantivo, you can make smart decisions about marketing campaigns and get answers to questions such as:

• What are the best ways to target our most profitable customers?
• Which customers segments do and do not respond to traditional advertising?
• How quickly does campaign effectiveness erode over time?
• Which messages or offers draw the best responses from our most loyal customers?

Using Quantivo, you are not limited to predefined reports and queries. Use the application to discover unexpected patterns that drive new opportunities:

• Fine tune campaign spending in response to unusual response rates from customer segments
• Discover optimum channels for promoting specific products to specific customers
• Analyze how campaign effectiveness varies along any criteria - by region, customer segment, time, etc.

Armed with this insight, you can fine-tune your efforts for optimal results; experiment with new channels of advertising such as social networks and analyze their effectiveness immediately; and spend your budget where it is most effective.