Customer Behavior Analytics for Consumer Internet Companies

GET more visitors, KEEP visitors engaged, and GROW traffic and margins!

With Quantivo, you can now uncover the behavioral patterns within the volumes of online data that you collect! Quantivo turns clickstream, purchase, ad, and online interaction data into powerful insights that enable online editors, publishers, and web site operators to get more visitors, keep those visitors coming back, and grow traffic and margins.

Unlike other analytics and BI solutions, only Quantivo:

• Calculates an affinity value that tells you what behaviors occur together, and which don't, enabling you to feature content and links based on what has proven to be effective.
• Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your website and customer service for example.
• Analyzes patterns and behavior over time, not just what happened in a single visit, and frequency such as how often a visitor comes to your website or views a particular page.
• Delivers results so fast that you can immediately ask the obvious follow-up question that gets you closer to the insight you need; we call it "train of thought" speed.

Quantivo applications for Consumer Internet companies include:

	Loyalty Analytics Uncover the attributes that make visitors loyal, and what works best to acquire, retain, and keep these visitors active.
	Marketing Effectiveness Optimize sales and marketing strategies and tactics by identifying the most effective campaigns and how visitors respond and react to various messages and offers.
	Promotion Effectiveness Focus promotions by understanding customer response behavior across segments and the direct and indirect impact on traffic, transactions, and click-through rates.
	Purchase Analytics Discover the patterns within online transactions, from market baskets of products purchased together and over time to the most-profitable sequence of pageviews and visits, and leverage their relationships to visitor segments.
	Web Analytics Uncover factors that impact online behavior, traffic patterns, and return rates, and identify which content drives more traffic, more clicks, and more ad revenue.