Analyze Behaviors Across All Channels and Touchpoints How can you understand your customers by analyzing only one aspect of their behavior? Well, you can't! Unlike conventional BI tools that use disconnected, proprietary databases, warehouses, and technologies, Quantivo can combine data from all of your databases to create a rich, multi-faceted, complete view of your customers.

More data means more actionable insights

Quantivo combines information from any number of data sources - your website, CRM system, point of sale, financial databases, customer service, and more. And because we're cloud-based, there's no limit on the amount of data nor incremental cost to add more storage. Since our storage is virtual, it's virtually limitless. We're already handling databases with billions of records with ease.

And because our technology was built from the ground up for cloud-based computing, our scalability doesn't just apply to storage. We also automatically scale up computing power so you can run multiple queries in parallel and reports on billions of records just as fast as on thousands of records. It's what we call "train of thought analysis." Only with such a robust set of data can you connect previously disconnected behaviors to answer questions such as:

• How does my customer's in-store behavior affect their online purchase decisions?
• What is the connection between an abandoned online shopping basket and subsequent purchases, either in-store or online?
• Why do some prospects convert after a single white paper download while others respond to every marketing campaign I run and never convert?
• Under what circumstances do customers using online self-help systems still end up calling customer service?

Only when you have a comprehensive understanding of your customers' behaviors from all vantage points can you:

• Anticipate customer purchase preferences so you can extend the right offer in the right channel without unnecessarily giving away margin.
• Offer up-sells and contract extensions to current customers at just the right time with just the right terms to optimize conversion.
• Plan the best mix of products in the appropriate channel at the right time to maximize conversion and revenue.
• Identify your most profitable customers and what makes them so, enabling you to target more customers just like them.

The more information you have about prospects, customers, and their behaviors, the more effective professionals across your company will be with acquiring new customers and increasing lifetime value.

Get started today!