Customer Behavior Analytics for Marketers

GET more responses, KEEP prospects engaged, and GROW conversions!

With Quantivo, you can now uncover the behavioral patterns that enable you to put the right message in front of the right audience to increase conversions; to design landing pages that keep visitors engaged; to extend the right offers that will convert prospects into customers; know which campaigns work, and why, so you'll know what to do next.

Unlike other analytics and BI solutions, only Quantivo:

• Calculates an affinity value that tells you what behaviors occur together across channels, and which don't, enabling you to utilize content, offers, and media based that have proven to be effective.
• Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your marketing automation system and customer service for example.
• Analyzes patterns and behavior over time, not just what happened in a single interaction, and frequency such as how often a customer purchases something or views a particular web page.
• Delivers results so fast that you can immediately ask the obvious follow-up question that gets you closer to the insight you need; we call it "train of thought" speed.

Quantivo applications for marketers include:

	CRM Analytics Discover which interactions and channels result in conversions, purchases, returns, and support calls, and learn to predict and guide the desired behaviors.
	Cross-Channel Analytics Discover customer value across your selling and interaction channels - online, retail, email, and catalog - to understand how activities in one channel may lead to purchase, or defection, in another.
	Loyalty Analytics Uncover the attributes that make customers loyal, how their market baskets differ, and what works best to acquire, retain, and keep those customers active.
	Marketing Effectiveness Optimize marketing strategies and tactics by identifying the most effective campaigns and how customers respond and react to various messages, offers, and discount levels.
	Merchandise Planning Understand what sells with what and to whom, and use that knowledge to improve stocking, layouts, and buying strategies.
	Promotion Effectiveness Focus promotions by understanding customer response behavior across segments, channels, and categories, and exploit that impact on market baskets, sales, and margins.
	Purchase Analytics Discover the patterns within purchases, from market basket analysis to longitudinal purchases to the most profitable geographies and store layouts, and leverage their relationships to customer segments.
	Web Analytics Uncover factors that impact online behavior, traffic patterns, and shopping cart abandonment rates, and identify which content drives more traffic, more clicks, and more sales.