Analyze Promotion Data To execute on your next promotion, you need a complete understanding of your promotion results. You need to get past the standard report of how many people responded to a promotion and identify all the related effects - positive as well as negative - in order to get an accurate picture of a promotion's effectiveness.

The right promotion to the right customer at the right time

Quantivo helps you get the full picture on your promotions, so you can plan and execute optimal campaigns. With Quantivo, you can discover:

• What promotion strategies drive the largest and most profitable product attachments?
• How should promotion strategies vary across stores based on local demographics?
• What is the long term impact of a given promotion?
• What should you forecast as your total revenue uplift if you run a specific promotion next week?
• What are the most effective promotions to reach your most profitable customers?
• Are your customers switching their purchases to the promoted product, keeping your revenue flat but reducing your margins?
• Were your customers going to buy anyway, regardless of the promotion?

Once you understand the direct and indirect impact of your promotions, you can:

• Increase margins by optimizing coupons, special packs, discounted prices, sampling, buy-one-get-one, special displays, feature ads, and other initiatives
• Increase revenue by avoiding unnecessary markdowns and discounts
• Capitalize on the specific demographics of each store or group of stores with tailored promotions

The ability to conduct effective promotions over and over can be an incredible competitive asset for any company. Complete, in depth, and timely understanding of promotion effectiveness enables this ability.

Get started today!