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Get Started
Contact Quantivo
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Analyze Purchase Behavior Data

The most meaningful and measurable interactions you have with your customers are around purchases. Detecting the latest product combinations that are flying off the shelves directly impacts the bottom line. But, given the sheer amount of data, identifying patterns requires powerful analytic capabilities, which until now were only available with extensive investments.

Fast insight into purchase behavior

Quantivo provides purchase behavior and market basket analysis in the hands of many at a fraction of the time and cost of traditional solutions. You can use Quantivo to explore detailed purchase information and answer questions such as:

  • How do seasonal, regional, or other factors affect purchase behavior?
  • How are purchase patterns changing over time for customers enrolled in your loyalty programs?
  • What were the top product combinations sold with promoted items last week and how do these combinations vary by store, city, and state?
  • Which products are frequently sold together in some regions and not others and why?
  • Which products do customers buy 30, 60, 90 days before and after they make the big, high margin purchase?
  • What are the most important product cross-affinities, not only in each department but across your entire store, and at any level of detail?

Quantivo discovers patterns you may not have expected, revealing new insight into your customers. As you see the big picture, you can drill down to the individual record to examine its complete details and validate your hunches. Use the insight you get from Quantivo to:

  • Optimize promotion strategies, driving increased margins
  • Target cross-promotional offers for specific customer segments
  • Plan in advance to optimize inventory for specific events or seasons
  • Discover anomalous patterns that may indicate emerging trends

An in-depth understanding of purchase affinities translates directly into larger baskets at the point of purchase and more frequent visits by customers. In turn, it spells the difference between a market leader and a lager.

Get started today!