Purchase Behavior

The most meaningful and measurable interactions you have with your customers are around purchases. But are you equipped with the right tools to spot the latest products combinations that are flying off the shelves? Or detect those that don't sell any longer? Can you quickly identify new trends across any segment of your customers?

Fast insight into purchase behavior

You can learn a great deal from your purchase information. But, given the sheer amount of data, identifying patterns requires powerful analytic capabilities, which until now were only available with extensive investments.

Quantivo provides purchase behavior and market basket analysis as a service, putting these capabilities in the hands of many at a fraction of the time and cost of traditional solutions.

You can use Quantivo to explore detailed purchase information and answer questions such as:

• How do seasonal, regional, or other factors affect purchase behavior?
• How are purchase patterns changing over time for customers enrolled in our fidelity programs?
• What were the top product combinations sold last weekend and how do they vary by store, city, and state?
• Which products are never or rarely sold together in some regions and not others?

Quantivo discovers patterns you may not have expected, revealing new insight into your customers. As you see the big picture, you can drill down to the individual record to examine its complete details and validate your hunches. Use the insight you get from Quantivo to:

• Optimize retail and promotion strategies, driving increased margins
• Target cross-promotional offers for specific customer segments
• Plan in advance to optimize inventory for specific events or seasons
• Discover anomalous patterns that may indicate emerging trends