Customer Behavior Analytics for Sales Professionals
GET more prospects, KEEP them as customers, and GROW lifetime value!
Use Quantivo to recognize the most attractive prospects, what behavior patterns lead to conversion, and when it's the best time to approach customers about product line extensions, contract renewal, or additional service offerings.
Unlike other web analytics and BI solutions, only Quantivo:
- Calculates an affinity value that tells you what behaviors occur together, and which don't, enabling you to identify behaviors that indicate a prospect is ready to buy or it's time to offer a contract extension or upgrade to existing customers.
- Provides a comprehensive view of customer behavior based on multiple data sources - combining data from your CRM system and customer service for example.
- Analyzes patterns and behavior over time, not just what happened in a single visit, and frequency such as how often a customer visits your website or views a particular page, providing greater insight into their level of interest.
- Delivers results so fast that you can immediately ask the obvious follow-up query that gets you closer to the insight you need; we call it "train of thought" speed.
Quantivo applications for sales professionals include:
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CRM Analytics Discover which interactions and channels result in conversions, purchases, returns, and support calls, and learn to predict and guide the desired behaviors. |
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Cross-Channel Analytics Discover behavior patterns across your various channels - online, retail, and catalog - to understand how activities in one channel may lead to purchase, or abandonment, in another. |
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Loyalty Analytics Uncover the attributes that make customers loyal, how their market baskets differ, and what works best to acquire, retain, and keep those customers active. |
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Purchase Analytics Discover the patterns within purchases, from market basket analysis to longitudinal purchases to the most profitable geographies and store layouts, and leverage their relationships to customer segments. |