Analyze Web Data By understanding online behavior, you can better meet customer needs while improving the performance of your online channel. However, the ability to collect an unprecedented amount of information about customers' behavior - every click on every page - is confronted with the technical challenges of making sense from that mass of data.

From clicks to customer behavior

Quantivo turns your clickstream data, whether captured by Omniture or Webtrends, into actionable customer behavior insight. Using the Quantivo tools, you can answer questions such as:

• What factors are most likely and least likely to cause specific actions on the site?
• How are conversion rates and campaign results impacted by user demographic and other profile information?
• Which sequence of events almost certainly leads to successful online transactions?
• When are customers most likely to abandon their shopping carts?
• What drives someone to your site, and what keeps them there?
• What factors are increasing or decreasing conversion rates? What is driving customers away?

Quantivo can easily identify patterns and trends in your data that reveal high-value behavioral information. For example:

• Increase conversion rates by identifying sequences of pages viewed by visitors who convert to customers and how those sequences vary over time, geography, etc.
• Identify areas of stickiness and use those to drive traffic in other areas
• Optimize your ads and offers by understanding how placement, time of day, and customer profiles affect click-throughs
• Increase session length and page views by discovering common traits of returning visitors and what keeps them on your site

With an in-depth understanding of the traffic patterns of your visitors, you can finally make the most out of your web presence.

Get started today!